The European Commission is conducting a thorough examination into Adobe’s intended acquisition of its design competitor, Figma, for $20 billion. The EU’s concern lies in the potential reduction of competition within the interactive design software and digital asset creation tool markets as a result of the deal.
The decision from the EU Commission is anticipated by December 14th. Margrethe Vestager, the European Commissioner for Competition, expressed the goal of the investigation, stating, “With our in-depth investigation, we aim to ensure that users continue to have a broad range of digital creative tools available to them.” Her comments were made available through a statement to Reuters.
This action mirrors an earlier move in the UK, where the Competition and Markets Authority (CMA) initiated its comprehensive inquiry into the transaction last month. The UK’s “phase two” review must be concluded by December 27th.
Adobe’s proposed acquisition of Figma would mark its most substantial purchase ever. Figma, a San Francisco-based company founded in 2012, has rapidly gained fame as a prominent tool for vector design and remote collaboration. Its products are in direct competition with Adobe XD and Illustrator. Adobe has expressed intentions to integrate Creative Cloud suite features into Figma, as well as to add some of Figma’s collaborative elements into its main products. During the announcement of the acquisition, Adobe firmly committed to preserving Figma’s independence and stated unequivocally that there were “no plans” to alter its pricing structure or eliminate its free tier.
Adobe conveyed in a statement to BuyTechBlog, “The merger of Adobe and Figma will provide substantial value to customers by enhancing product design accessibility and efficiency, transforming creative abilities online, and inventing new avenues of creativity and productivity.” Adobe also communicated positive customer reactions globally and expressed excitement over the economic advantages of the deal. The company remains positive about the merits of the case, noting that Figma’s product design complements Adobe’s core creative products, and Adobe does not have significant intentions to compete in the product design domain.
Frequently Asked Questions (FAQs) about fokus keyword Adobe’s acquisition of Figma
What is the EU investigating regarding Adobe and Figma?
The EU is conducting an in-depth investigation into Adobe’s planned $20 billion purchase of design rival Figma. The concern is that the acquisition may reduce competition for interactive design software and digital asset creation tools.
When is the EU expected to make a decision?
The EU Commission has until December 14th to reach a decision on the matter.
Why is the UK also probing the Adobe-Figma deal?
The UK’s Competition and Markets Authority (CMA) launched its own in-depth investigation into the transaction to assess any potential implications for competition. The UK’s “phase two” review is expected to conclude by December 27th.
How does Figma’s product offering compare to Adobe’s?
Figma, a San Francisco-based company founded in 2012, competes directly with Adobe XD and Illustrator. It quickly gained popularity as a go-to tool for vector design and remote collaboration.
What are Adobe’s intentions with the acquisition?
Adobe has expressed plans to integrate Creative Cloud suite features into Figma and incorporate some of Figma’s collaborative capabilities into its core products. However, Adobe has stated that it is committed to keeping Figma independent and will not alter its pricing or remove its free tier.
How significant would this acquisition be for Adobe?
The purchase of Figma would mark the largest-ever acquisition for Adobe.
How does Adobe respond to the investigation?
Adobe remains positive about the merits of the case, asserting that Figma’s product design complements its core creative products, and Adobe has no meaningful plans to compete in the product design space. The company believes the combination of Adobe and Figma will deliver substantial value to customers and create new categories of creativity and productivity.
More about fokus keyword Adobe’s acquisition of Figma
- European Commission’s investigation announcement: Reuters
- UK Competition and Markets Authority’s investigation: CMA
- Figma’s website for product information: Figma
- Adobe’s official statement on the acquisition: BuyTechBlog
4 comments
adobe & figma deal under microscope! eu & uk investigatin, dec 14 & 27 decisions. adobe wants figma features, stays indie. big buy for adobe! will it improve creative tools or stifle competition?
eu checkin adobe’s figma deal, scared of less competition. uk too, dec 14 & 27. adobe wants figma mix, stay indie, no price changes. will it rock the creative world or not?
eu is lookin into adobe’s big figma purchase, worried bout competition. uk doin same. dec 14 decision. adobe wanna add figma’s stuff but keep it indie, no plan to change pricin or remove free tier. cool move or not?
adobe’s buyin figma, eu checkin, uk too. dec 14 & 27! adobe wants figma collab, indie stay, no price change. biggest buy ever! boost creativity or bad move?