According to reports, Amazon is in the early stages of planning to introduce an ad-supported tier for its Prime Video platform. The Wall Street Journal states that discussions about this addition have been ongoing for several weeks.
The report highlights that advertisers are eager for Amazon to join the ad-supported space, as other streaming players like Netflix have recently incorporated such an option into their offerings. Services such as Hulu, Max, and Peacock have had ad-supported options since their inception. The WSJ article explains that ad buyers desire more access to premium movies and programs that have traditionally remained mostly ad-free, as this content tends to generate more excitement.
Amazon has already taken steps in the past to bring more ad-supported programming to its platform. Some of its shows feature product-placement-based ads, and its sports programming includes advertising. Additionally, Amazon is reportedly in talks with Warner Bros, Discovery, and Paramount to include ad-supported subscriptions through Prime Video Channels. Currently, users can utilize Amazon’s Channel feature to subscribe to various streaming services, including ad-free versions of Paramount+ and Max.
As for pricing, Amazon Prime Video is currently available for $8.99 per month as a standalone subscription or as part of an Amazon Prime membership. In comparison, Netflix’s Standard plan costs $9.99 per month, providing HD video, simultaneous streaming on two screens, and offline downloading. Netflix also offers an ad-supported tier at $6.99 per month, which removes the option for offline downloading. While it remains unclear when Amazon plans to introduce its ad-supported plan or what pricing structure it will adopt, this addition is expected to lower costs for those interested in subscribing to Amazon Prime Video and are willing to tolerate ads.
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Frequently Asked Questions (FAQs) about ad-supported tier for Prime Video
Q: What is the ad-supported tier for Prime Video?
A: The ad-supported tier for Prime Video refers to a planned offering by Amazon to introduce a subscription option that includes advertisements during streaming content. It is aimed at providing a lower-cost alternative for subscribers who don’t mind watching ads while enjoying their favorite movies and TV shows.
Q: How does the ad-supported tier compare to other streaming platforms?
A: The ad-supported tier for Prime Video follows the footsteps of other streaming platforms like Netflix, Hulu, and Peacock, which already offer similar options. While specific details about pricing and features are not yet known, it is expected to provide a more affordable alternative to the existing ad-free Prime Video subscription. However, it’s important to note that the presence of ads may impact the uninterrupted viewing experience for some users.
Q: Will the ad-supported tier affect the pricing of Prime Video?
A: Yes, the introduction of the ad-supported tier is anticipated to impact the pricing of Prime Video. While the exact pricing structure has not been disclosed at this time, the ad-supported tier is expected to offer a lower-cost subscription option compared to the ad-free version of Prime Video. This is aimed at attracting a broader range of subscribers who are willing to tolerate ads in exchange for cost savings.
Q: When will the ad-supported tier be available on Prime Video?
A: The specific launch date for the ad-supported tier on Prime Video has not been announced yet. The report mentions that discussions are in the early stages, and it remains unclear when the plan will come to fruition. Amazon is likely working on finalizing the details and evaluating the market demand before making an official announcement regarding the availability of the ad-supported tier.
Q: Can I still subscribe to the ad-free version of Prime Video?
A: Yes, the ad-free version of Prime Video will still be available for those who prefer an uninterrupted viewing experience without advertisements. The ad-supported tier is expected to be introduced as an additional subscription option, providing more flexibility for users to choose between the ad-supported or ad-free version based on their preferences and budget.
Q: Will the ad-supported tier impact the content selection on Prime Video?
A: The content selection on Prime Video is not expected to be directly impacted by the introduction of the ad-supported tier. The availability of specific movies, TV shows, and other content will likely remain consistent across both the ad-supported and ad-free versions. The primary difference between the two tiers will be the presence of advertisements during streaming for the ad-supported tier.
More about ad-supported tier for Prime Video
- The Wall Street Journal – Amazon Plans Ad-Supported Tier for Prime Video
- Variety – Amazon Prime Video Sets Ad-Supported Tier to Launch in U.S.
- CNET – Amazon reportedly planning ad-supported tier for Prime Video
- Engadget – Amazon is reportedly considering an ad-supported version of Prime Video
- The Verge – Amazon may offer an ad-supported tier of Prime Video
- Digital Trends – Amazon could add ad-supported tier to Prime Video, report says
- TechCrunch – Amazon plans to add an ad-supported streaming service to Prime
- CNBC – Amazon in talks to carry more exclusive NFL games on Prime Video