Home News ASUS Takes Over Manufacturing and Innovation for Intel’s NUC Mini PCs

ASUS Takes Over Manufacturing and Innovation for Intel’s NUC Mini PCs

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Intel ASUS Partnership

Intel has publicly named ASUS as its inaugural partner for its Next Unit of Compute (NUC) mini PC division. A non-binding agreement has been established between the two tech giants which will allow ASUS to produce, sell, and provide support for Intel’s NUC products, ranging from the 10th to the 13th generation. Additionally, ASUS has been tasked with creating new designs for future NUC systems. Given the existing product range, ASUS’s future contributions could include new NUC mini PCs, DIY mini PC kits, DIY laptop kits, customizable boards, casings, and various assembly components.

Intel recently informed BuyTechBlog that it intends to cease “direct investment” in the NUC division and discontinue in-house production of NUC products. Although the company did not elaborate on the reasons for this change, it’s anticipated that collaborating with partners on non-core businesses will allow Intel to focus its resources on chip manufacturing. Despite exceeding first quarter earning expectations, Intel’s revenue was down 36 percent year-over-year, compared to the same period in 2022. Intel maintains a cautious stance given the current economic climate.

When announcing this collaboration, Intel commended ASUS for its proficiency and successful history in delivering top-tier mini PCs to consumers. This makes ASUS the perfect candidate for fostering innovation and expansion in NUC systems. As part of this undertaking, ASUS will create a new business division known as “ASUS NUC BU,” dedicated solely to Intel’s NUC. ASUS will be granted a non-exclusive license to Intel’s NUC systems, leaving the door open for potential partnerships with other companies in the future.

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Frequently Asked Questions (FAQs) about Intel ASUS Partnership

Who has Intel chosen as its partner for the NUC mini PC business?

Intel has chosen ASUS as its inaugural partner for the Next Unit of Compute (NUC) mini PC division.

What will ASUS’s role be in Intel’s NUC business?

ASUS will manufacture, sell, and provide support for Intel’s 10th to 13th generation NUC products. They will also develop new designs for future NUC systems.

Why is Intel ending its direct investment in the NUC business?

While Intel did not provide a detailed explanation, it is inferred that this move is intended to free up resources for focusing on its core chip manufacturing business.

What is the “ASUS NUC BU”?

The “ASUS NUC BU” is a new business unit established by ASUS, which will be dedicated solely to matters related to Intel’s NUC systems.

Does ASUS have an exclusive license to Intel’s NUC systems?

No, ASUS’s license to Intel’s NUC systems is non-exclusive, which means Intel can potentially collaborate with other companies in the future.

More about Intel ASUS Partnership

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MiniPCFan July 19, 2023 - 9:43 am

ASUS making the next gen NUCs?? Sounds like a win-win to me, they’ve always been at the top with mini PCs!

TechJunky101 July 19, 2023 - 11:43 pm

Whoa, intel’s moving outta the NUC biz? Didn’t see that one coming. Guess chips are their bread n butter after all.

ChipChaser July 20, 2023 - 12:34 am

36% revenue down? That’s steep…no wonder Intel’s refocusing on chip manufacturing, makes total sense.

SiliconValleyInsider July 20, 2023 - 4:10 am

intel pulling back, Asus stepping in. Interesting times we’re living in, folks.

FuturistFred July 20, 2023 - 4:54 am

So ASUS gets a non-exclusive license… means we could see more companies teaming up with Intel on the NUC front. interesting!


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