Corsair is making a strategic move to bolster its presence in the enthusiast keyboard market by purchasing a well-known brand, Drop (previously Massdrop). This acquisition, known for its customized mechanical keyboards and key switches, will enable Corsair to significantly expand Drop’s community-focused keyboard range and develop new products for its proprietary brands, including Elgato.
Despite the acquisition, Drop will continue to operate as an independent brand under Corsair, managing all current purchases and providing customer support. While the financial specifics of the transaction have not been disclosed, Drop’s CEO reassured users that the company will continue to collaborate with “community favorites” and enhance its customer service, especially for clients outside the U.S.
The move by Corsair comes as no surprise, considering the growing trend among gamers and hobbyists towards custom keyboards, featuring personalized key caps, lighting, and switches. This offers a unique way to match a keyboard with one’s computer setup and preferred typing sensation. The acquisition of Drop allows Corsair to swiftly increase its market share, avoiding the need to invest in developing their own resources or competing with Drop.
The competition in this segment is intense, with established companies like Keychron, KBDFans, and Mode offering customizable options. This is besides stock keyboards that offer similar functionality without the customizability. While Corsair’s market dominance is not guaranteed, this strategic move could provide a competitive edge, especially as tech giants like ASUS and NZXT are making inroads into this sector.
The acquisition could potentially give Corsair an advantage in areas where customization is still scarce. Game streamers and other creators often prefer elaborate setups, but their broadcasting equipment (like control decks and microphones) rarely offer much customization. While the specific products Elgato will release are not yet known, they may give the brand a competitive advantage.
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Frequently Asked Questions (FAQs) about Corsair’s Drop Acquisition
Who has Corsair recently acquired?
Corsair has recently acquired Drop, a brand known for its customizable mechanical keyboards and key switches.
Will Drop continue to operate as a separate brand?
Yes, Drop will continue to operate as a separate brand under Corsair, managing all current purchases and providing customer support.
What is the aim of Corsair’s acquisition of Drop?
The aim of the acquisition is to allow Corsair to significantly expand Drop’s community-focused keyboard range and develop new products for its proprietary brands, including Elgato.
Who are the key competitors in the customizable keyboard market?
Key competitors in the customizable keyboard market include established companies like Keychron, KBDFans, and Mode, as well as tech giants like ASUS and NZXT.
How might the acquisition benefit game streamers and other creators?
The acquisition could potentially provide more customization options for game streamers and other creators, who often prefer elaborate setups but whose broadcasting equipment rarely offers much customization.
More about Corsair’s Drop Acquisition
- Corsair’s Official Website
- Drop’s Official Website
- Details about Mechanical Keyboards
- Overview of Elgato Products
- Insight into Customizable Keyboard Market
5 comments
woah corsair bought drop?? Thats a game changer. Can’t wait to see what they bring out next, love my custom keyboard!
corsair buying drop is a smart move. They have been laggin behind in custom keyboards for a while.
Looks like Corsair is stepping up their game. Competiton always good for us consumers! can’t wait.
Didn’t see this coming… this should defintely shake up the market a bit. Hopefully we’ll get more cool stuff out of it.
as a streamer this is exciting news! more options for us to customize our setup even more. props to corsair!