In May, Disney’s CEO Bob Iger unveiled plans for a price increase for the company’s streaming platform, which is now set to occur on October 12. During the recent earnings call, he detailed the rise in price for the ad-free Disney+ premium tier to $13.99, marking the second $3 hike in a year. The existing price of $10.99 was fixed last December. Similarly, Hulu’s standalone ad-free plan will also see a $3 increase, taking it to $17.99 per month.
While this is a substantial increase, Disney is introducing measures to ease the burden on consumers. A new bundled package called Duo Premium, which includes both ad-free versions of Disney+ and Hulu, will be offered at $19.99. Additionally, the $8 ad-supported level, initially available only in the US, will be extended to Europe and Canada starting in November.
Iger also noted that the company is considering measures to combat account sharing, and actively looking into the most efficient ways to enable paying subscribers to share their accounts with friends and family legally. These new policies are anticipated to be put into action sometime in 2024.
Frequently Asked Questions (FAQs) about fokus keyword Disney+
When will Disney+ be increasing the price for its ad-free premium tier?
The ad-free Disney+ premium tier price will be raised to $13.99 on October 12.
What is the new bundled package that includes both Disney+ and Hulu?
The new bundled package is called Duo Premium, and it includes both ad-free tiers of Disney+ and Hulu for $19.99.
Is Disney planning to extend its $8 ad-supported tier beyond the US?
Yes, starting in November, the $8 ad-supported tier will be made available in Europe and Canada.
What is Disney’s stance on account sharing, and when will new policies be implemented?
Disney is actively exploring ways to address account sharing and is looking into the best options for legal account sharing among friends and family. The new policies are expected to be implemented sometime in 2024.