Think about this for a moment: Angry Birds, a popular game that originated on iOS, webOS, and an obscure platform called Maemo 5 (?), predates its introduction to Android as noted in our 2010 review. The game has persevered for more than 13 years, with Sega recently buying the developer, Rovio, for an impressive $776 million. The cherry on top? Rovio is inaugurating the world’s first Angry Birds-themed restaurant this coming Friday, July 8th. The “iSwii by Angry Birds” café is set to serve customers in the Food Court at Tangram’s newly opened mall in Flushing, Queens, NY, offering a feast of cakes, pastries, and other delicacies.
In a joint venture with construction company SCG America, Rovio guarantees “an unlimited supply of gastronomic delights, vibrant visuals, the latest Angry Birds games and engaging technology.” The restaurant is adorned with New York City-themed statues that are perfect for Instagram shots, a ceiling mural, and a terrazzo counter and flooring mimicking the appearance of dessert sprinkles. Nest-like wicker and hanging chairs, bird paradise graphic wall coverings, and tropical plants placed on the shelving units add to the café’s charm. And yes, you can spot ‘hatchlings’, or baby birds, wandering around.
While no specific menu was disclosed, a press release refers to “delicious seasonal holiday cakes and pastries.” The accompanying photo suggests a primary focus on desserts, candies, and similar sweet items. The café will also host private parties in designated ‘nests’ or ‘rooms,’ complete with Angry Birds VR games, treats, and customizable Angry Birds-themed gift bags for attendees.
The big question remains: Will people warm to a restaurant inspired by a game whose popularity apex was around 2015 with the release of the Angry Birds Movie? Sega’s massive investment indicates that the Angry Birds brand retains considerable value. With over 5 billion app downloads thus far and a decidedly 2013 ambiance, the restaurant could well become a major nostalgia hotspot.
Frequently Asked Questions (FAQs) about Angry Birds Café
What is the “iSwii by Angry Birds” café?
The “iSwii by Angry Birds” café is the first Angry Birds-themed restaurant in the world, set to open on July 8th in the Food Court at Tangram’s new mall in Flushing, Queens, NY.
Who is the developer behind Angry Birds and who recently purchased it?
The developer behind Angry Birds is Rovio. The company was recently purchased by Sega for approximately $776 million.
What kind of décor can we expect at the “iSwii by Angry Birds” café?
The café promises a vibrant décor with NYC-themed statue installations, a ceiling mural, terrazzo counter and flooring that resembles dessert sprinkles, nest-like wicker and hanging chairs, bird paradise graphic wall coverings, and tropical plants on the shelving units.
What kind of food will the “iSwii by Angry Birds” café serve?
While the specific menu hasn’t been disclosed, it’s known that the café will serve cakes, pastries, and other delicacies. The café will have a focus on desserts, candies, and other sweet treats.
Can private parties be hosted at the “iSwii by Angry Birds” café?
Yes, the café will host private parties in designated ‘nests’ or ‘rooms,’ offering Angry Birds VR games, treats, and customizable Angry Birds-themed gift bags for attendees.
How popular is the Angry Birds brand?
Angry Birds is an enduring brand that has seen over 5 billion app downloads to date. Despite the peak of its popularity around 2015 with the release of the Angry Birds Movie, its value is still recognized, as evidenced by Sega’s recent purchase of the developer, Rovio.