Logitech has made the decision to retire the Blue microphone brand and will now market the products under the Logitech G gaming brand. The Blue name will only be retained to describe the technologies used in the products. As a result, Logitech has removed Blue from its “brands” section on the website, and the Bluemic.com domain now redirects to Logitech’s website. All Blue microphone products, including the Yeti and Snowball, can now be found exclusively in the Logitech G section.
In addition to retiring the Blue brand, Logitech has also transitioned its Astro high-end gaming headsets, mixers, and other products to the Logitech G brand. However, Logitech will continue to maintain the Astro brand as a premium console audio product series under the Logitech G brand. The company has hinted at an upcoming launch related to Astro, which it believes will excite the community, but no further details have been provided.
Logitech had previously indicated its intention to phase out the Blue brand when it released the Blue Sona streaming microphone under the Logitech G brand last year. The description of the Yeti microphone was also changed earlier, highlighting the inclusion of Blue VO!CE technology.
Logitech acquired Blue in 2018 for $117 million. While Blue Microphones is well-regarded in podcasting, streaming, and other fields, it is surprising to see the brand being discontinued in favor of Logitech’s own brand, which carries less prestige. Logitech aims to achieve a “deeper integration” among its Logitech G products, enabling users to configure them all in one place, likely through its G HUB app. However, the company may need to address criticisms of the app based on comments from users on its Reddit FAQ post.
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Frequently Asked Questions (FAQs) about Logitech, Blue microphone brand, Logitech G, Astro, streaming mic
Q: Why is Logitech retiring the Blue microphone brand?
A: Logitech has made the decision to retire the Blue microphone brand in order to consolidate its products under the Logitech G gaming brand. This move allows for a deeper integration of all Logitech G products and a more streamlined user experience.
Q: Will Blue microphone products still be available?
A: Yes, Blue microphone products, including popular models like the Yeti and Snowball, will still be available. However, they will now be sold under the Logitech G section of Logitech’s website. You can find and purchase these products there.
Q: What will happen to the Astro brand?
A: Logitech has also transitioned its Astro high-end gaming headsets, mixers, and more to the Logitech G brand. However, the Astro brand will continue to exist as a premium console audio product series under the Logitech G brand. Stay tuned for more information about upcoming Astro products and launches.
Q: How will Logitech’s integration affect product configuration?
A: Logitech aims to offer a more seamless user experience by allowing users to configure all Logitech G products in one place. This is expected to be possible through Logitech’s G HUB app. However, it’s worth noting that there have been criticisms of the app, and Logitech may need to address these concerns.
Q: What can we expect from Logitech in the future?
A: Logitech has hinted at an upcoming community launch and promises to provide more information regarding Astro products. They are committed to enhancing their product offerings and providing innovative solutions for their users. Stay updated for exciting developments from Logitech in the near future.