Loupedeck, which initially began as an Indiegogo project with its pioneer Lightroom editing console, is now a part of Logitech’s portfolio. The terms of the acquisition, which included an undisclosed “non-material” amount, were released by both companies. Logitech G’s general manager, Ujesh Desai, noted, “This acquisition supplements our product line-up today and propels our software goals forward, facilitating the evolution of our keyboards, mice, and other devices into smarter, context-sensitive tools.”
Loupedeck, which had launched a sophisticated editing console in 2019 (the Loupedeck CT), later shifted its focus towards video streaming, introducing the Loupedeck Live and Loupedeck Live S. These offerings pose as alternatives to Elgato’s Stream Deck, a popular tool among content creators for incorporating titles, picture-in-picture features, and more into their live streams. Additionally, Loupedeck joined forces with Razer to launch its own creator-centric product, the Stream Controller.
The acquisition of Loupedeck enables Logitech to offer an upscale experience for various content creators, such as gamers and livestreamers, the company said. Simultaneously, Logitech intends to facilitate a smoother experience in terms of device setup, preset utilization, and integration of Streamlabs apps with Loupedeck devices. On its part, Loupedeck mentioned that its inclusion in Logitech’s portfolio would significantly expand its user base.
It’s worth noting that Logitech had previously acquired Streamlabs in 2019, with a strategic intent to delve deeper into the realm of game streaming. This marked one of the many acquisitions made by Logitech over the years. These included gaming peripheral firm Saitek in 2016, Astro (a popular headset manufacturer) in 2017, and Blue Microphones in 2018.
Reflecting on these past acquisitions, Logitech has phased out the Blue branding earlier this year, while still producing the majority of the company’s initial products such as the Yeti and Snowball microphones. Although Loupedeck’s products have been lauded for their quality, their higher price range may benefit from Logitech’s potential to lower costs while upscaling production quality. In any event, according to the press release, “Loupedeck will maintain its commitments to its customers and partners, with business operations remaining unaffected for the foreseeable future.”
Frequently Asked Questions (FAQs) about Logitech Loupedeck acquisition
Who has Logitech recently acquired?
Logitech has recently acquired Loupedeck, a company that initially started as an Indiegogo project and later became a well-known manufacturer of streaming controllers.
What was Loupedeck known for before the acquisition?
Loupedeck was known for producing advanced editing consoles and streaming controllers such as the Loupedeck CT, Loupedeck Live, and Loupedeck Live S, which are popular among content creators.
How will this acquisition impact Logitech’s product portfolio and software ambitions?
This acquisition will supplement Logitech’s current product lineup and accelerate its software ambitions by making their devices, like keyboards and mice, smarter and contextually aware.
What will the acquisition mean for Loupedeck?
Loupedeck will continue to support its customers and partners and will operate as usual for the foreseeable future. Being a part of Logitech will help it exponentially broaden its audience.
What other companies has Logitech acquired in the past?
In the past, Logitech has made several strategic acquisitions, including gaming peripheral company Saitek in 2016, headset manufacturer Astro in 2017, Streamlabs in 2019, and Blue Microphones in 2018.
How has Logitech managed past acquisitions?
Logitech has effectively managed past acquisitions. For instance, they have continued manufacturing most of the original products from Blue Microphones, even after retiring the Blue branding. Logitech’s ability to bring down costs while upscaling production quality has been a beneficial aspect of their acquisition strategy.
More about Logitech Loupedeck acquisition
- Logitech Official Website
- Loupedeck Official Website
- Logitech’s Previous Acquisitions
- Information about Streamlabs
- Details about Elgato’s Stream Deck
- Information on Razer
4 comments
logitech on a shopping spree! haha. but srsly, the Loupedeck live is a lifesaver for my streams, hope logitech doesn’t mess with it too much.
Ah, corporate acquisitions… always interesting. Loupedeck makes great gear, and I’m optimistic about the potential under Logitech’s wing. Here’s to hoping for the best!
Wait, logitech got streamlabs AND loupedeck? Damn, they’re building quite the empire for streamers and content creators, aren’t they? I’m intrigued…
so, logitech owns blue mics, streamlabs and now loupedeck. pretty soon theyll own everything. i do like my loupedeck ct though. hope it gets even better!