The Mazda MX-30, an unusual EV, is being withdrawn from the American market by the company after its 2023 production. The automaker is pivoting its focus to larger-scale plug-in hybrids, such as the CX-70 and CX-90, while also providing traditional hybrids like the CX-50.
The MX-30, which was introduced to the U.S. market as a California-exclusive model in fall 2021, stands as Mazda’s only fully electric vehicle ever mass-produced. Its market performance was constrained by a host of unconventional business decisions. Besides its petite size, the EV was equipped with a 35.5kWh battery, providing a limited 100-mile range. Although designed to emulate a petrol car’s feel and reduce its carbon footprint, the MX-30 ended up being less thrilling to drive and less functional than more affordable competing EVs. For example, the latest Chevy Bolt model, priced $9,000 lower, outperforms the MX-30 with more than double the driving range.
Mazda’s EV sales in the U.S. suffered accordingly, with only 571 MX-30 units sold in three years. In some regions, Mazda revamped the model into a plug-in hybrid, combining a rotary gas engine with approximately 53 miles of electric-only driving.
This signifies Mazda re-evaluating its electric vehicle approach. The company plans to introduce models based on both current and new platforms. Rumors suggest that Mazda may utilize a forthcoming Toyota platform anticipated to provide over 600 miles per charge. The discontinuation of the MX-30 is not an endgame but rather an admission of the need for greater competitiveness in the EV market.
The move is indicative of a wider struggle by Japanese automakers to break into the EV market. Honda may not introduce a successor to its E compact car, instead focusing on SUVs such as the upcoming Prologue, along with a partnership with Sony. Toyota and Subaru have also encountered hurdles in launching the bZ4x SUV crossover and its Solterra equivalent. Currently, they are heavily dependent on hybrid vehicles to draw in consumers.
Frequently Asked Questions (FAQs) about Mazda MX-30 discontinuation
What is the Mazda MX-30?
The Mazda MX-30 is an electric vehicle (EV) model that was introduced in the U.S. market as a California-only model in the fall of 2021. It was the first and only mass-produced EV by Mazda.
Why is Mazda discontinuing the MX-30 in the U.S.?
Mazda is discontinuing the MX-30 in the U.S. due to poor sales performance and a shift in its strategic focus towards larger plug-in hybrids such as the CX-70 and CX-90.
How many units of the Mazda MX-30 were sold in the U.S.?
In a span of three years, only 571 units of the Mazda MX-30 were sold in the U.S.
What is Mazda’s future EV strategy?
Mazda is reevaluating its EV strategy, planning to introduce models based on both current and new platforms. There’s speculation that Mazda might leverage a future Toyota platform expected to offer over 600 miles per charge.
How have other Japanese brands fared in the EV market?
Other Japanese brands have also experienced challenges in the EV market. Honda may not replace its E compact car and is focusing on SUVs and a partnership with Sony. Toyota and Subaru have faced difficulties launching the bZ4x SUV crossover and its Solterra equivalent.
More about Mazda MX-30 discontinuation
- Mazda’s MX-30 Official Page
- Mazda’s Plans for Larger Plug-in Hybrids
- Chevy Bolt Performance Review
- Honda’s EV and Hybrid Strategy
- Toyota and Subaru’s EV Efforts
5 comments
looks like Mazda’s late to the EV party. need to up their game fast. the competition is tough
Mx-30’s discontinuation is a shame but…all for more efficient and long-range EVs. Let’s push the boundaries, Mazda!
600 miles on a charge?? thats a game changer. Mazda n Toyota working together could be big!
love my CX-50 hybrid, happy to hear they’re doubling down on larger hybrids. still a market for us hybrid fans!
wow, I really had high hopes for the MX-30. sad to see it go, guess it’s time for a change