Roku has made an exciting announcement for motorsports fans by securing its first live sports deal. The company has partnered with Formula E to stream 11 races for free on The Roku Channel, starting from the upcoming season. Alongside the live races, viewers will have access to a variety of on-demand content, including race previews, replays, and the captivating “Unplugged” documentary. The Roku Channel can be accessed through Roku hardware, the web, and dedicated mobile apps, ensuring convenient viewing options for fans.
While this partnership is not an exclusive one, Paramount+ will also simulcast five Formula E races alongside CBS, commencing in January 2024. Aarti Dabas, Formula E’s media chief, views these agreements with Roku and Paramount+ as valuable opportunities to significantly increase the race series’ exposure, particularly in the United States.
Although it may not match the magnitude of Formula 1 or other major sports deals, this collaboration marks a substantial expansion of content available on Roku’s ad-supported service. The Roku Channel initially focused on older movies and shows but has since broadened its offerings to include premium subscriptions, original programming, and live TV. Now, Roku has the chance to captivate sports enthusiasts and attract a wider audience.
The competition to secure sports exclusives among streaming services is fierce. Amazon Prime Video offers a limited number of NFL games, while Apple provides Friday Night Baseball and the MLS Season Pass. Paramount+ already boasts multiple soccer exclusives. Additionally, ad-supported channels are becoming increasingly accessible on various platforms, as demonstrated by Amazon’s recent introduction of free TV for Fire devices. By featuring Formula E, Roku can maintain interest in its hardware and services, particularly for viewers seeking live content.
Frequently Asked Questions (FAQs) about live Formula E races
What Formula E races will Roku be streaming for free?
Roku will be streaming 11 Formula E races for free through The Roku Channel, starting from the next season. Viewers can enjoy live coverage of the races as well as on-demand content like race previews, replays, and the “Unplugged” documentary.
How can I access the Formula E races on Roku?
You can access the Formula E races on Roku through The Roku Channel. It is available on Roku hardware, the web, and dedicated mobile apps. Simply navigate to The Roku Channel and enjoy the live races and on-demand content at no cost.
Will the Formula E races be exclusive to Roku?
No, the Formula E races will not be exclusive to Roku. Paramount+ will also simulcast five Formula E races alongside CBS, starting from January 2024. This provides an additional option for viewers to watch the races.
What other content is available on The Roku Channel?
The Roku Channel initially launched with a focus on older movies and shows. However, it has since expanded its offerings to include premium subscriptions, original programming, and live TV. This collaboration with Formula E allows The Roku Channel to attract sports fans with its diverse range of content.
Are there other streaming services with sports exclusives?
Yes, several other streaming services have their own sports exclusives. For example, Amazon Prime Video streams a limited number of NFL games, Apple offers Friday Night Baseball and the MLS Season Pass, and Paramount+ already has multiple soccer exclusives. The competition among streaming services for sports content is growing.