Get ready to groove to more tunes on Spotify, and this time, they might be from your favorite artists who are willing to pay for your attention. Yes, you heard it right – Spotify has launched a new tool called “Showcase” that allows artists to promote their music directly to your Home feed. Whether it’s a fresh release or a hidden gem from their music vault, artists now have the power to put their tracks in front of more listeners than ever before.
But how does it work, and what can you expect? Let’s dive into the details.
What is Showcase?
Showcase is Spotify’s answer to helping artists reach a broader audience. It’s a paid tool that empowers musicians to create promotional campaigns for their music. Unlike traditional advertising, Showcase allows artists to highlight not just singles but also EPs and full albums. This means you could discover a whole range of music, from the latest hits to hidden masterpieces.
Catchy Headlines and Targeted Promotion
When you scroll through your Spotify feed, you’ll come across these promoted tracks, each accompanied by catchy headlines. Spotify provides artists with different headline options to grab your attention. For example, artists can label their music as “new music” to let you know about their latest releases. If they’re on tour, they can use the “on tour” headline to generate more interest.
But the customization doesn’t stop there. Artists can choose who sees their promotions. They can target both active listeners and previous ones, ensuring that their music reaches the right ears.
The Global Stage
Spotify isn’t limiting Showcase to a select few. They’re rolling it out in 30 markets, making it accessible to a global audience. According to Spotify, people who see Showcase ads are six times more likely to stream the promoted music. That’s a win-win for both artists and listeners.
How Much Does it Cost?
You might wonder, what’s the catch? Well, musicians are charged based on clicks, with prices starting at just 40 cents. It’s a cost-effective way for artists to get their music out there and for you to discover new tracks.
However, there’s a catch on the user side too. If you do decide to give a showcased song a listen, Spotify won’t bother you with it again for 28 days. So, choose your tunes wisely!
Who Gets to Play with Showcase?
Initially, Spotify is offering Showcase to artists with at least 1,000 streams over the past 28 days and whose billing country is set to the US. But don’t worry, if you’re not in the US, Spotify plans to expand access worldwide in the coming weeks.
So, get ready to explore a world of music, as Showcase brings the spotlight to both established and up-and-coming artists. Your Spotify Home feed is about to become even more exciting! _xD83C__xDFB6_
Frequently Asked Questions (FAQs) about Spotify Showcase
What is Spotify Showcase?
Spotify Showcase is a paid tool that allows artists to promote their music directly on your Spotify Home feed. It gives musicians the ability to create promotional campaigns for their songs, including singles, EPs, and albums.
How do artists promote their music with Showcase?
Artists can use catchy headlines provided by Spotify to grab your attention. For example, they can label their music as “new music” or use headlines like “on tour” to generate interest. They can also choose who sees their promotions, targeting both active listeners and previous ones.
Where will I see these promoted tracks?
You will encounter these promoted tracks in your Spotify Home feed. They will appear alongside the regular content you see, making it easier for you to discover new music.
How effective is Showcase at getting music noticed?
Spotify claims that people who see Showcase ads are six times more likely to stream the promoted music. This means that Showcase can be a powerful tool for artists to reach a broader audience.
How much does it cost for artists to use Showcase?
Musicians are charged based on clicks, with prices starting at 40 cents. This makes it a cost-effective way for artists to promote their music to a wider audience.
Is Showcase available worldwide?
Initially, Showcase is available to artists with at least 1,000 streams over the past 28 days and whose billing country is set to the US. However, Spotify plans to expand access to Showcase worldwide in the coming weeks, so more artists and listeners can benefit from it.