Spotify is extending its AI-powered DJ feature, which is currently in beta, to 50 additional countries, following its initial soft launch in the United States and Canada in February. The robotic Wolfman Jack has already been introduced in the UK and Ireland, and now it’s moving on to further territories in Europe, Asia, and Africa, as well as Australia and New Zealand.
There is a specific consideration to bear in mind about this tool. It is offered to those with a premium Spotify subscription and suggests algorithmic music recommendations just like other streaming services. What sets it apart is the AI-generated DJ commentary that accompanies these music suggestions. But here’s the catch: the DJ, fashioned after Spotify’s Xavier Jernigan, only communicates in English. While this might not be an issue in Australia and New Zealand, it could be a hindrance for users in places like Ghana and Singapore, among other non-English-speaking countries. A representative from Spotify has informed BuyTechBlog that there are no updates about the addition of new languages at this time.
Despite the language barrier, the tool still has unique features. It fuses OpenAI’s proprietary large language model technology, the same tech behind ChatGPT, with Sonantic’s AI voice generation platform, a company that Spotify acquired the previous year for its emphasis on producing lifelike speech. Along with the AI-powered speech, the platform also delivers written insights about why a specific song was picked.
Available today to Spotify Premium subscribers worldwide, this beta version of the tool is likely to see alterations and enhancements both in the immediate and more distant future. Spotify has expressed its ongoing commitment to refine and innovate the user experience.
Frequently Asked Questions (FAQs) about
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What is Spotify’s new AI ‘DJ’ feature?
Answer: Spotify’s new AI ‘DJ’ feature provides algorithmic music recommendations with AI-generated commentary. It’s available to Spotify Premium users and currently only offers English commentary.
Which countries is Spotify’s AI DJ expanding to?
Answer: The AI DJ feature is expanding to 50 new countries across Europe, Asia, and Africa, in addition to Australia and New Zealand, after initially launching in the US, Canada, UK, and Ireland.
Who can access Spotify’s AI DJ feature?
Answer: The feature is available to Spotify Premium subscription members.
Is the AI DJ feature available in languages other than English?
Answer: No, the AI DJ feature only speaks English. A Spotify spokesperson stated that there are no updates on adding new languages at this time.
What technology powers the AI DJ’s speech?
Answer: The speech is powered by a combination of OpenAI’s proprietary large language model technology and Sonantic’s AI voice generation platform.
Is this a final version of the AI DJ feature?
Answer: No, this is a beta version, and Spotify has indicated that changes and improvements are expected in both the short-term and long-term future.
Why does Spotify’s AI DJ provide written information about song choices?
Answer: The written information is provided to explain why a particular song was chosen, enhancing the user’s understanding and experience with the music recommendations.