Meta has accelerated the development of Threads with a series of aggressive updates, taking on Elon Musk’s capricious X (formerly known as Twitter). Today, Mark Zuckerberg declared that Threads, a relatively new platform, has expanded its features to include the ability to share posts to Instagram DMs, add or modify auto-generated alternative text for images and videos, and introduce a tag button for easier mentions.
The new feature enabling Threads posts to be sent directly to Instagram DMs via the Send option could be considered one of Meta’s strategies for enhancing user retention. As described by Chief Product Officer Chris Cox, it’s part of the plan to ensure that Instagram users engage with essential Threads content. This approach comes after reports of decreasing engagement following the platform’s rapid growth of over 100 million users in under a week, a decline Zuckerberg described as “normal.” He anticipates that user retention will increase as Meta continues to develop the social channel, launched earlier in July.
In addition to these changes, Threads has introduced an accessibility function that allows users to add or edit alt text for multimedia content prior to uploading. The platform has also simplified the process of tagging other profiles and enabled easier identity verification on federated platforms like Mastodon, as announced by Instagram’s head, Adam Mosseri.
Meta has been actively enhancing Threads, with recent announcements including the upcoming release of a web version for desktop access, a refined search function, and other improvements such as a chronological feed and tools to organize your following list and view liked posts. These ongoing enhancements showcase Meta’s commitment to growing and refining the platform, and ensuring its competitive stance in the rapidly evolving social media landscape.
Frequently Asked Questions (FAQs) about fokus keyword Threads
What new features were announced for Threads by Meta?
Meta has introduced several new features for Threads, including the ability to share posts directly to Instagram DMs, adding or editing auto-generated alternative text for images and videos, a new mention button for easier tagging, and identity verification on federated platforms like Mastodon. Other upcoming additions include a web version for desktop use, a refined search function, and tools to view and organize content.
How is Meta addressing the reported decline in engagement on Threads?
Mark Zuckerberg has described the decline in engagement on Threads as “normal” following the rapid growth of over 100 million users in less than a week. Meta is implementing new features, such as sharing posts to Instagram DMs, as part of a strategy to drive retention. They expect retention to grow as the platform continues to evolve.
What is the purpose of the custom alt-text option in Threads?
The custom alt-text option is an accessibility feature in Threads. It allows users to add or edit existing auto-generated alt text for photos and videos before uploading. This makes the content more accessible to users who rely on assistive technology.
How can Threads users verify their identity on fediverse platforms like Mastodon?
Threads users can now verify their identity on fediverse platforms like Mastodon by adding their Threads profile link on supported platforms. Instagram head Adam Mosseri announced this feature.