In line with other major streaming platforms such as Apple Music, Deezer, and Amazon Music, Tidal has announced an increase in the cost of its standard HiFi subscription. Effective from August 1st, Tidal’s individual membership will see a $1 rise to $11 per month in the US, while the family plan will incur a $2 increase, bringing it to $17 per month. According to Billboard, similar price adjustments will be implemented in other markets as well.
Tidal has confirmed to BuyTechBlog that the Tidal HiFi Plus tier remains unaffected by these changes. Priced at $20 per month, this premium plan offers additional features like Dolby Atmos Music, Sony 360 Audio, and Master Quality Authenticated (MQA) tracks. At present, it appears that the free tier, student plan, and discounted military membership will not be subject to any modifications.
Several competitors of Tidal have also raised their prices in recent months. Both Deezer and Apple Music increased their individual plan rates to $11 per month in late 2022, followed by Amazon Music in February.
In contrast, Spotify has maintained the price of its individual plan at $10 per month in the US since 2011. However, it is anticipated that the company will adjust its pricing in the near future, as suggested by recent statements from CEO Daniel Ek. Moreover, rumors indicate that Spotify’s long-awaited high-fidelity plan, which may include audiobooks, could be introduced later this year.
Update 7/3 2:53PM ET: Included additional clarification from Tidal.
Frequently Asked Questions (FAQs) about streaming platform prices
Q: When will the price increase for Tidal’s HiFi plan take effect?
A: The price increase for Tidal’s HiFi plan will start on August 1st.
Q: How much will the individual membership cost after the price increase?
A: After the price increase, the individual membership for Tidal’s HiFi plan will be $11 per month in the US.
Q: What will be the new cost of the family plan after the price adjustment?
A: The family plan for Tidal’s HiFi subscription will see a $2 increase, making it $17 per month.
Q: Will the Tidal HiFi Plus tier be affected by the price change?
A: No, the Tidal HiFi Plus tier, priced at $20 per month, will not be affected by the price increase. It will continue to offer features like Dolby Atmos Music, Sony 360 Audio, and MQA tracks.
Q: Are there any changes to the free tier, student plan, and military membership?
A: As of now, there appear to be no changes to the free tier, student plan, and discounted military membership offered by Tidal.
Q: Have other streaming platforms also increased their prices?
A: Yes, several competitors of Tidal, such as Apple Music, Deezer, and Amazon Music, have raised their prices for their individual plans in recent months.
Q: Has Spotify changed the price of its individual plan?
A: No, Spotify has maintained the price of its individual plan at $10 per month in the US since 2011. However, there are expectations that Spotify may adjust its pricing soon, as hinted by the company’s CEO.