The longstanding bird logo of Twitter, which had once been temporarily replaced by Dogecoin’s Shiba Inu, is genuinely drawing its final bow. The company’s rebranding to “X” was announced by Elon Musk and Twitter’s (or should we say X?) CEO Linda Yaccarino. The new insignia was showcased on the San Francisco headquarters of the company. The simplistic white logo against a black backdrop has now taken the place of the bird in the upper left corner of the website, with both Musk and Yaccarino featuring it alongside their names and verified blue ticks. Twitter’s official account has also undergone a name change to X, accompanied by the new logo and a striking black background. As of now, the blue bird continues to represent the browser icon, though an imminent change is expected.
Musk’s fondness for the letter ‘X’ is well-known, as indicated by his naming choices for his 1999 banking startup x.com, his aerospace company SpaceX, and his recent AI venture, xAI. As an interesting note, entering x.com into your browser redirects you to Twitter’s homepage, a result of Musk’s purchase of x.com from PayPal in 2017.
Ever since Musk assumed control of Twitter, significant promises about the platform’s future have been made, and the rebrand is no different. According to Yaccarino, “X represents the future state of boundless interaction, focusing on audio, video, messaging, payments/banking, fostering a global marketplace for ideas, goods, services, and opportunities.” She echoed many of Musk’s previous sentiments in a Twitter thread, adding, “AI-driven, X aims to unite us in ways we’re only starting to envision.” It remains to be seen whether the rebranding will rejuvenate the company’s lost advertising revenue or help it stand against competitors like Meta’s Threads.
Frequently Asked Questions (FAQs) about Twitter Rebranding
What is Twitter’s new logo after its rebranding to ‘X’?
The new logo is a simple white emblem against a black background. It replaces the iconic bird in the top left corner of the website and is used in official communications and on the Twitter platform itself.
Who announced the rebranding of Twitter to ‘X’?
The rebranding was announced by Elon Musk and Twitter’s CEO Linda Yaccarino.
What will be the focus of ‘X’ according to the CEO Linda Yaccarino?
‘X’ is projected as the future state of unlimited interactivity, centered on audio, video, messaging, and payments/banking. It aims to create a global marketplace for ideas, goods, services, and opportunities, powered by AI.
Is Elon Musk’s affinity for the letter ‘X’ reflected in his other ventures?
Yes, Elon Musk’s other ventures like his 1999 banking startup, aerospace company, and recent AI venture are named x.com, SpaceX, and xAI respectively.
Will the blue bird still exist in the browser icon after Twitter’s transition to ‘X’?
As of the announcement, the blue bird still existed in the browser icon, but it’s expected to be replaced soon.
More about Twitter Rebranding
- Twitter’s Rebranding Announcement
- Elon Musk’s Ventures
- Linda Yaccarino’s Vision for ‘X’
- Twitter’s Transition to ‘X’
- AI in Social Media
8 comments
Woah, Twitter’s gone all black and white now? Miss the little bird already :/
I knew it!! Musk’s ‘X’ obsession strikes again, X.com, SpaceX, xAI and now Twitter!
so, we’re not tweeting anymore? We’re… X-ing? Doesn’t have quite the same ring to it, does it?
Interesting move. wonder if this will get Twitter’s ad revenue back up. Competition’s tough with Meta though. Good luck, X!
man, i still miss the good old days before all this rebranding nonsense. It’s just Twitter, no need to make it sound like a sci-fi movie!
Wish they’d stuck with the Shiba Inu logo, Doge to the moon!! #dogecoin #X
This sounds like the future, AI-powered social media. Can’t wait to see how this pans out.
but what happens to the bird? what will they do with all the bird merch? So many questions!