Twitter’s functionality has been under fire these past days, primarily due to imposing restrictions on the number of tweets that users could access daily. The move, unanticipated by most, left the company with no alternative but to explain its inability to forewarn users.
“In an effort to identify and eradicate bots and other harmful elements undermining the platform, we momentarily limited usage,” says a post on Twitter’s Business blog. “Providing advance warning of such measures would have enabled these detrimental entities to modify their conduct and avoid detection.”
Twitter’s rationale behind the action has drawn suspicion from some quarters. However, the company insists that the rate limiting was enforced to thwart malevolent actors from extracting public data for artificial intelligence models and from distorting dialogues and interactions on the platform. According to Twitter, only a marginal fraction of users are affected by these rate limits, and it promises to furnish updates when these operations are concluded.
Twitter’s decision to announce this on its business blog was initially puzzling until it explained that the rate limiting has only marginally affected advertising. Observers have highlighted that restricting the number of tweets that users can read daily would pose difficulties for advertisers to connect with users, thereby potentially impacting Twitter’s revenue.
Rate limiting has primarily disrupted the functioning of Twitter’s website and applications, including TweetDeck, a favored tool amongst power users. As a solution, Twitter introduced an enhanced version of TweetDeck. All users will transition to this latest edition, but with an unexpected twist: Twitter has decided to make the application exclusive to verified accounts, essentially setting up a paywall for TweetDeck, impacting the larger user base.
Frequently Asked Questions (FAQs) about Twitter rate limiting
Why has Twitter suddenly limited the number of tweets users can read each day?
Twitter has imposed this limit to detect and eliminate bots and other harmful elements that are negatively impacting the platform. They argue that an advance warning about this action would have enabled these entities to change their behavior and avoid detection.
Has this rate limiting measure affected all Twitter users?
No, it has impacted only a small percentage of users according to Twitter. The company promises to provide an update when their operations to combat harmful actors are concluded.
How has this rate limiting affected Twitter’s advertising?
Many observers have highlighted that restricting the number of tweets users can read daily would make it more difficult for advertisers to reach users, potentially impacting Twitter’s revenue. However, Twitter has stated that the rate limiting has only minimally affected advertising.
Why did Twitter release a new version of TweetDeck and who has access to it?
Twitter released a new, improved version of TweetDeck to help remedy disruptions caused by the rate limiting. However, Twitter has decided to make the application exclusive to verified accounts, effectively setting up a paywall for TweetDeck for the majority of users.