Home News Twitter Undergoes Transformation to ‘X’ under Elon Musk, Iconic Bird Logo to Be Retired

Twitter Undergoes Transformation to ‘X’ under Elon Musk, Iconic Bird Logo to Be Retired

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Twitter Rebranding to 'X'

The rebranding initiative led by Elon Musk for Twitter is seemingly in motion. Musk revealed via a flurry of tweets late on Saturday that the iconic bird logo and the familiar name of the social media platform will soon be history. The company is poised to adopt a new moniker, simply referred to as “X.”

“Soon, we’ll bid farewell to the Twitter brand and, in due course, all its avian associations,” Musk posted. He later revealed during a Twitter space event that the logo change was scheduled for Sunday. “This change is overdue, apologies for the delay,” he remarked.

In addition, Musk reportedly notified the staff about the transition later that night. As per Zoe Schiffer from Platformer, Musk’s communication to his team stated that the company’s new identity will be X, and this would be his “final dispatch from a Twitter email address.”

Twitter has yet to comment on these developments.

Musk’s affinity for the “X” branding is not a new revelation. His banking startup, co-founded in 1999, was known as x.com, while his latest artificial intelligence endeavor is branded xAI. Also, in April, Twitter’s holding company was abruptly renamed to X Corp. Musk has shared thoughts about how ‘X’ could assist Twitter in evolving into an “everything app”. While he has provided scant details about this concept, it’s widely speculated that he is hinting towards applications like WeChat, a multifunctional app that’s immensely popular in China for numerous daily activities, including payments, shopping, and of course, social networking.

Nonetheless, the decision to leave behind the recognized Twitter brand could be a high-stakes gamble for Musk. The company is already grappling with an advertiser fallout that has slashed its ad revenue by over half. A rebranding exercise could potentially deter advertisers further. However, Musk might be wagering on the fact that a fresh name and persona could assist the company in distancing itself from its past administration and their choices, of which he has been vocally critical.

Frequently Asked Questions (FAQs) about Twitter Rebranding to ‘X’

What is happening with Twitter under Elon Musk’s leadership?

Elon Musk is leading a major rebranding initiative for Twitter, which includes a name change to “X” and retiring the iconic bird logo.

What is the new name for Twitter and why has it been chosen?

The new name for Twitter will be “X”. Elon Musk, who is overseeing the rebranding, has a known affinity for the “X” branding as seen in his past ventures such as x.com and xAI.

When is the Twitter logo expected to change?

Musk revealed during a Twitter space event that the logo change was scheduled for the Sunday following his announcement.

What is the potential risk associated with the rebranding of Twitter?

The decision to rebrand could potentially deter advertisers further, considering that Twitter is already experiencing an advertiser fallout that has significantly reduced its ad revenue.

How has Elon Musk communicated this change to his employees?

Musk reportedly notified the staff about the transition via an email, stating that the company’s new identity will be X, and this would be his final dispatch from a Twitter email address.

What is the concept of the “everything app” that Musk is suggesting for Twitter?

While specific details are limited, Musk’s concept of an “everything app” is believed to refer to multifunctional apps like WeChat, which are used for numerous daily activities including payments, shopping, and social networking.

More about Twitter Rebranding to ‘X’

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6 comments

TechGuy101 July 24, 2023 - 3:09 am

Elon’s at it again with his X branding. This dudes obsessed with the letter or somethin. still, excited to see how this pans out.

Reply
AdMan July 24, 2023 - 7:04 am

From an advertising perspective, this is risky… very risky. Changing a well-known brand like that, who knows how it’ll turn out.

Reply
SocMediaFanatic July 24, 2023 - 12:19 pm

Honestly, an ‘everything app’ concept sounds pretty cool. I mean, if it’s anything like WeChat, that would be super convenient.

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TylerG July 24, 2023 - 5:44 pm

Man, can’t believe twitter’s going all X on us, it’s just weird! Not sure i like it…

Reply
ElonFan July 24, 2023 - 8:26 pm

Trust in Elon. he’s always got a plan. X is going to be huge, just wait n watch!

Reply
BirdLover59 July 24, 2023 - 10:10 pm

What?! No more bird logo, thats a tragedy. That lil birdie was iconic. hate to see it go 🙁

Reply

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