Twitter’s content moderation executive, Ella Irwin, left earlier this week, signaling a disturbance within the top-tier management of the social media giant. Now, another blow strikes the company as The Wall Street Journal discloses that A.J. Brown, the executive responsible for Twitter’s brand safety and ad quality, chose to part ways with the company last Friday. Brown played a crucial role in maintaining Twitter as a secure advertising platform. She has yet to publicly declare the reasons behind her decision to depart from the company.
Since Elon Musk assumed leadership, Twitter has been grappling to retain its advertisers. Reports from earlier this year indicated that over 500 of the company’s key advertisers have temporarily ceased their spending on the platform. Elon Musk, the current owner, stated that the company intends to reach a break-even point within the current year.
However, apprehension about the platform’s future isn’t confined to advertisers. Several brands and users have opted to forsake Twitter completely, primarily due to concerns regarding Musk’s approach to content moderation.
This top-level exit places the incoming CEO, Linda Yaccarino, in an intriguing position. Yaccarino, formerly overseeing ad sales at NBCUniversal, has emphasized in the past that ensuring brand safety is paramount for advertisers. As advertising is the main revenue source for Twitter, her strategy to tackle this situation will be closely watched.
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Ever since Elon Musk’s acquisition of Twitter last year, the company appears to be in a rush to stabilize the social media platform. There have been reports of Twitter significantly downsizing its workforce and terminating third-party app support. Furthermore, Twitter is demanding a high fee for API usage and promoting an $8 per month “premium” user experience on the platform.
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Frequently Asked Questions (FAQs) about Twitter Executive Departure
Who left their position at Twitter recently?
A.J. Brown, the executive responsible for Twitter’s brand safety and ad quality, and Ella Irwin, the executive in charge of content moderation, both left their positions at Twitter.
Why did A.J. Brown leave Twitter?
As of the time of writing, A.J. Brown has not publicly shared her reasons for deciding to leave Twitter.
How has Twitter been doing since Elon Musk took over?
Since Elon Musk’s takeover, Twitter has struggled with retaining advertisers. It has been reported that over 500 of the company’s top advertisers have paused spending on the platform. There are also concerns about the future of the platform from both brands and users, leading some to abandon Twitter completely.
Who is the incoming CEO of Twitter?
The incoming CEO of Twitter is Linda Yaccarino, who was previously in charge of ad sales at NBCUniversal.
What changes have been made to Twitter since Elon Musk’s takeover?
Following Elon Musk’s acquisition, Twitter has reportedly downsized its workforce significantly and terminated third-party app support. The company is also charging for API usage and is offering a “premium” user experience at $8 per month.