Twitter has updated its official handle to @X from the previous @Twitter. The old handle, @Twitter, now carries a message saying, “This account is no longer active. Follow @X for updates.” All previous tweets from the @Twitter account, now dubbed as X’s, have been shifted to the @X handle.
But the changes don’t end there. The premium subscription service known as Twitter Blue has been rebranded as @XBlue, as seen on the main description page. This suggests that most of the older official Twitter handles have opted to either abandon the Twitter moniker or replace it with X. For example, @TwitterSupport, @TwitterDev, and @TwitterAPI have been switched to @Support, @Xdevelopers, and @API respectively.
As recently as yesterday, the @X handle wasn’t in Twitter’s possession. It was under the control of a user named Gene X Hwang, affiliated with a photography/video studio known as Orange Photography, as stated by Techcrunch. However, the ownership has changed since then. Hwang, now under a new handle, expressed satisfaction with the transition, tweeting “all’s well that ends well,” hinting at possible compensation for giving up the handle.
The rebranding extends beyond digital spaces too, with efforts to eliminate all remnants of the Twitter brand name. Notably, the Twitter signage at the company’s San Francisco headquarters was partially taken down before police intervention due to a missing permit.
Frequently Asked Questions (FAQs) about Twitter Rebranding to @X
What is Twitter’s new official handle?
The new official handle for Twitter is @X. The old handle, @Twitter, is no longer active.
Where are all the past tweets from @Twitter now?
All the past tweets from the previous @Twitter handle are now available under the new handle, @X.
What happened to the Twitter Blue subscription service?
The Twitter Blue subscription service has been renamed to @XBlue as part of the rebranding.
What has happened to the official Twitter handles like @TwitterSupport, @TwitterDev, and @TwitterAPI?
The older official Twitter handles have been changed as part of the rebranding. The new handles are @Support, @Xdevelopers, and @API respectively.
Who previously owned the @X handle?
The @X handle was previously owned by a user named Gene X Hwang, who is affiliated with a photography/video studio known as Orange Photography.
What changes has Twitter made to its physical branding?
Twitter has begun efforts to remove physical branding signs. For instance, the company partially took down the Twitter sign at its San Francisco headquarters.
Why did the police intervene during the removal of the Twitter sign at its headquarters?
The police intervened during the removal of the Twitter sign at the company’s headquarters due to a lack of a permit.