X, previously known as Twitter, is facing ongoing challenges in retaining advertisers, and even the brands that have remained are encountering their advertisements appearing in unexpected and inappropriate contexts. Media Matters reported that brands like Honeywell, Discovery, Showtime, and USA Today have had their ads displayed alongside tweets from The National Socialist Network account, a neo-Nazi organization promoting violence and terrorism. Surprisingly, even a job recruitment ad for the U.S. Border Patrol appeared on the same page.
This indicates that X is not only allowing hate groups to persist on the platform but also enabling them to profit from their tweets through monetization. Despite the fact that The National Socialist Network’s leader, Thomas Sewell, was convicted of causing injury and supporting terrorism after a 2021 attack, and other group members have admitted to possessing information related to terrorist acts, their Twitter account remains active.
Remarkably, Media Matters found that the account became active shortly after Elon Musk acquired Twitter and has been verified since July 2023. According to Musk, all verified accounts are eligible to receive a portion of ad revenue from the platform.
In an attempt to attract more advertisers, Twitter recently reduced new ad booking prices by 50% until the end of the month. The company justifies this move by stating that it allows advertisers to reach a broader audience during critical moments like sporting events. Additionally, Twitter has requested brands to spend a minimum of $1,000 per month on ads or verification to maintain their verified badge on the platform.
Frequently Asked Questions (FAQs) about Neo-Nazi
Q: What brands are facing unexpected ad placements on X’s platform?
A: Brands like Honeywell, Discovery, Showtime, and USA Today are experiencing their ads appearing alongside tweets from The National Socialist Network, a neo-Nazi group promoting violence and terrorism.
Q: Is X actively allowing hate groups to exist on its platform?
A: Yes, despite evidence of hate speech and terrorism advocacy, X has been criticized for still permitting The National Socialist Network’s Twitter account to remain active.
Q: Why are advertisers receiving a discount on new ad booking prices?
A: Twitter is offering a 50% discount on new ad bookings until the end of the month to help advertisers reach a wider audience during crucial moments, such as sporting events.
Q: What requirements does Twitter have for maintaining a verified badge on the platform?
A: To retain their verified badge, brands are asked to spend at least $1,000 per month on ads or verification on Twitter.
Q: Who is eligible to receive a share of ad revenue on Twitter?
A: According to Elon Musk, all verified accounts, including those of hate groups, are eligible to receive a portion of ad revenue on the platform.
More about Neo-Nazi
- Media Matters (source): [Link to Media Matters website]
- The National Socialist Network (source): [Link to relevant information]
- U.S. Border Patrol (source): [Link to official U.S. Border Patrol website]
- Twitter (source): [Link to Twitter’s official website]
- Elon Musk (source): [Link to relevant information about Elon Musk]
1 comment
interesin’ info! i wana kno more bout The National Socialist Network n their leader! media matters got all the scoop?