According to a report from the Wall Street Journal, YouTube is currently testing online games for mobile and desktop platforms as a potential source of revenue. Google, the parent company of YouTube, is exploring this new opportunity called Playables, which allows users to play games directly on the YouTube platform. The games are accessible on both mobile and desktop devices, regardless of the operating system.
Users will have the option to play these games on the YouTube website through a web browser or on the YouTube app, whether they are using an Android or an iOS phone. Although the report mentions that there are several games available for testing, it specifically highlights a game called Stack Bounce. This ad-supported arcade game involves smashing layers of bricks using a bouncing ball. While YouTube already earns money from gaming livestreams, this new product provides an additional avenue for generating revenue from the gaming industry, particularly considering the decline in advertising spending.
It is worth noting that this initiative differs from Google’s previous attempt with the now-defunct Stadia games streaming service. With YouTube’s already massive user base, attracting attention to this new product should not be a challenge. Playables can be likened to Netflix’s gaming offering, which grants paying users access to casual mobile games. In fact, Netflix is also expanding its gaming venture beyond mobile devices by testing TV games that utilize phones as controllers.
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Frequently Asked Questions (FAQs) about YouTube, online games, revenue
What is YouTube testing in terms of online games?
YouTube is testing a new product called Playables, which allows users to access and play online games directly on the YouTube platform, both on mobile and desktop devices.
How can users play these games on YouTube?
Users can play the games on the YouTube website using a web browser or through the YouTube app on their Android or iOS phones.
What game was specifically mentioned in the report?
The report mentions a game called Stack Bounce, which is an ad-supported arcade game where players smash layers of bricks with a bouncing ball.
How does this new product contribute to YouTube’s revenue?
While YouTube already earns money from gaming livestreams, Playables provide another way for YouTube to generate revenue from the gaming industry, especially in the face of a decline in advertising spending.
How is this YouTube initiative different from Stadia?
Unlike Google’s previous attempt with the Stadia games streaming service, this endeavor focuses on integrating online games directly into the YouTube platform, leveraging its existing massive user base.
Is Playables similar to Netflix’s gaming product?
Yes, Playables can be compared to Netflix’s gaming offering, which provides paying users with access to casual mobile games. Netflix is also expanding its gaming venture beyond mobile devices by testing TV games that use phones as controllers.
More about YouTube, online games, revenue
- Wall Street Journal report: YouTube Testing Online Games for Mobile and Desktop
- YouTube website: YouTube
- Google Stadia: Google Stadia
- Netflix gaming initiative: Netflix Gaming