Google has subtly raised the monthly fee for YouTube Premium by a notable $2, taking it from $12 to $14, as revealed by the revised registration page discovered by 9to5Google. Concurrently, the yearly fee has increased to $140 from $120, providing a savings of roughly $28 if subscribed to on an annual basis rather than monthly. In a similar trend, YouTube has upped the cost of Music Premium from $10 to $11, aligning with parallel price hikes from competitors like Apple and Amazon. These price increments were implemented without any formal declaration.
YouTube Premium provides a range of features in addition to eliminating advertisements, such as offline viewing, background playback (without this feature, videos cease playing when the application is minimized or the phone screen is switched off), and it also facilitates superior 1080p streaming on certain platforms.
Last year, Google increased the price of the family Premium plan to $23 monthly, and the updated fee was applied to the existing monthly subscribers in the following month. Interestingly, when Google rebranded YouTube Red as Premium in 2018, it maintained the original $10 price for subscribers and continues to uphold this for a subset of users, as reported by 9to5Google.
Alongside the price hike, YouTube has been intensifying measures against ad-blockers that enable users to watch videos ad-free. Some users have encountered pop-up notifications indicating that YouTube will disable their video playback unless they either deactivate their ad-blocker or whitelist the platform. The notification highlights, “Ads allow YouTube to stay free for billions of users worldwide.” To attain an ad-free experience, YouTube advises users to subscribe to YouTube Premium, thus ensuring “creators can still get paid.”
Frequently Asked Questions (FAQs) about YouTube Premium Price Increase
What is the new monthly price for YouTube Premium?
The new monthly price for YouTube Premium is $14, up from the previous price of $12.
Has the annual price for YouTube Premium also increased?
Yes, the annual price for YouTube Premium has increased from $120 to $140, offering a savings of about $28 compared to paying month-by-month.
Has the cost for Music Premium also changed?
Yes, the cost of YouTube’s Music Premium has increased from $10 to $11 per month, following similar price increases by Apple and Amazon.
What are the benefits of a YouTube Premium subscription?
YouTube Premium provides a range of features including ad-free viewing, offline viewing, background playback, and on certain platforms, higher-quality 1080p streaming.
How has YouTube’s stance on ad-blockers changed?
YouTube has been intensifying its efforts against ad-blockers. Some users have received notifications that YouTube will disable their video playback unless they deactivate their ad-blocker or whitelist the site. The company advises users to subscribe to YouTube Premium for an ad-free experience.
More about YouTube Premium Price Increase
- YouTube Premium
- YouTube’s Policy on Ad-Blockers
- Google’s Pricing Announcement
- 9to5Google’s Coverage
- Details on Music Premium
5 comments
they can try and block my ad-blocker, but I’ll find a way around it. im not paying 14 bucks a month
For the features offered, I think it’s still a fair deal. Plus, keeping ads away is a blessing.
guess the days of cheap streaming r over. everything is just getting more and more expensive!
cant believe they jacked up the price again! this is getting ridiculous
so my music premium is gonna cost more too huh? thanks for nothing Google…