YouTube is taking a more assertive stance against viewers who use ad blockers while watching videos on its platform. Reports indicate that users have been sharing screenshots on social media platforms like Reddit, revealing a pop-up notification that warns them their video player will be blocked after three videos.
The warning explicitly states that YouTube will prevent users from playing videos on the platform unless they disable their ad blocker or add the website to their whitelist. It emphasizes that ads enable YouTube to remain free for billions of users globally. To enjoy an ad-free experience, YouTube suggests obtaining a YouTube Premium subscription to ensure creators still receive compensation. Previously, YouTube only displayed pop-up reminders to users with ad blockers, informing them that such behavior violated the website’s terms of service. Eventually, a timer was added to these notices to ensure viewers took the time to read them.
BleepingComputer has confirmed with YouTube that these new alerts are part of an experimental phase. A spokesperson clarified that YouTube is conducting a small-scale global experiment, urging viewers with enabled ad blockers to either permit ads on YouTube or consider subscribing to YouTube Premium. They noted that in extreme cases, where viewers persistently use ad blockers, YouTube may temporarily disable video playback. However, it remains uncertain whether YouTube will immediately block playback after three videos or provide additional opportunities for compliance if viewers disregard repeated requests to allow ads.
Currently, this approach only affects a limited number of users, and YouTube has not disclosed the exact scale or regions involved in the test. Considering the decline in ad revenue over the past three quarters, YouTube may expand this experiment to more users worldwide if it proves to be effective.
Frequently Asked Questions (FAQs) about ad blockers
Q: What is YouTube’s approach towards viewers using ad blockers?
A: YouTube is taking a more aggressive approach by warning viewers that their video player may be blocked if they continue to use ad blockers. They encourage users to disable the ad blocker or add the website to their whitelist.
Q: How does YouTube suggest going ad-free?
A: YouTube suggests getting a YouTube Premium subscription, which provides an ad-free experience for viewers. This subscription ensures that creators still receive compensation for their content.
Q: Why is YouTube running this experiment?
A: YouTube is conducting this experiment globally to encourage viewers with ad blockers enabled to either allow ads on YouTube or consider subscribing to YouTube Premium. The aim is to address the decline in ad revenue and find effective solutions.
Q: Will YouTube immediately block video playback after three videos for users with ad blockers?
A: It is unclear whether YouTube will automatically block playback after a viewer watches three videos. However, YouTube mentioned that they will only disable playback in extreme cases where viewers consistently ignore requests to allow ads.
Q: How many users are currently affected by this experiment?
A: YouTube has not disclosed the exact number of users or regions involved in the test. Currently, it only affects a small number of users, but it may expand to more users worldwide if proven effective.