Instagram appears to be developing various generative AI features, based on Meta’s new Llama 2 model, which could be utilized by creators in the future. Reverse engineer Alessandro Paluzzi shared screenshots revealing that the platform is working on labels to help users identify posts that were “generated by Meta AI.” The in-app message shown in the screenshot explains that content created or edited using AI will be labeled as such. Meta’s interest in aiding users in recognizing AI-generated content aligns with the efforts of other AI companies, such as Google, to ensure transparency and safety in AI usage.
Although Meta has not yet disclosed many specifics about its generative AI plans for consumers, CEO Mark Zuckerberg has hinted at the company’s intentions to develop various AI-driven products that can enhance user experiences across their services. The utilization of generative AI tools has raised concerns among researchers and policymakers, particularly regarding misinformation and deceptive content. In response to these concerns, Meta and other AI companies have pledged to adopt safety measures, like watermarks, for AI-generated content.
Aside from the labels for AI-generated content, Paluzzi has also noticed signs of other generative AI-powered features, such as a “message summary” function for summarizing lengthy direct messages and new artistic tools for editing Stories on Instagram.
As of now, Meta has chosen not to comment on these developments.
Frequently Asked Questions (FAQs) about Generative AI
Q: What is Instagram working on related to AI?
A: Instagram is working on various generative AI features, including labels for posts that indicate they were “generated by Meta AI.”
Q: What is the new Llama 2 model from Meta?
A: The Llama 2 model is Meta’s latest consumer-facing generative AI tool that may be utilized for various creative purposes.
Q: Who shared the screenshots of the AI labels?
A: The screenshots of the AI labels were shared by reverse engineer Alessandro Paluzzi, who often reveals unreleased features from Meta’s apps.
Q: What does the in-app message explain about AI-generated content?
A: The in-app message explains that posts created or edited using AI will be labeled as such, specifying that they were “generated by Meta AI.”
Q: Why is Meta interested in helping users discern AI usage?
A: Meta, along with other AI companies, aims to promote transparency and safety in AI usage to prevent the potential spread of misinformation or deceptive content.
Q: What has Mark Zuckerberg hinted about Meta’s generative AI plans?
A: Mark Zuckerberg mentioned that Meta is developing new AI-driven products that will enhance user experiences across their services, utilizing the Llama model.
Q: What are the concerns related to generative AI tools?
A: Researchers and policymakers have raised concerns about how generative AI tools could be misused, leading to misinformation or misleading content.
Q: What safety measures did AI companies pledge to adopt?
A: AI companies, including Meta, pledged to adopt measures like watermarks for AI-generated content to ensure authenticity and transparency.
Q: What other AI-powered tools has Paluzzi spotted for Instagram?
A: Paluzzi has noticed other AI-powered features, such as a “message summary” function for summarizing direct messages and artistic tools for Stories editing.